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Mike Sweeney

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Top Stories by Mike Sweeney

New Media on Ulitzer “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media only, and wants to address only those three properties. He doesn’t want us to worry about how the website, blog, search, email or other areas might impact social media. He is concerned about tracking the effort, but his tracking and measurement will focus on volume of followers, friends and connections. Ummmm…no thanks. He wants a Social Media Superhero. The superhero he wants doesn’t possess super human powers and is not dedicated to protecting the public. The superhero he is after is the type that can make his company look “hip” and “in the kno... (more)

Startup Marketing: 10 Things To Do In Your First 90 Days

So you got yourself involved with a startup company.  It may have happened by circumstance or by choice.  You're either a founder or one of the first employees.  You either envision your concept as a potential single to be flipped in 3-4 years, or a grand slam that will allow you to socialize with the likes of Brin, Bezos and Cuban. Awesome.  We all love a good startup story.  Unless you've got an inherently viral concept on your hands (and by the way, keep in mind that there have only been about 5 inherently viral products introduced over the past 5-7 years), you're going to nee... (more)

Want To Succeed Online? Your Analytics Can't Just Be Set It And Forget It

One of the biggest changes over the last few years on the web has been how easy, affordable and powerful analytics packages are now compared to just a few years ago.  Regardless of whether you are using Google Analytics, Omniture, Webtrends or one of a host of other analytics packages one thing is universally clear – Analytics can not succeed with a “set it and forget it” model. Here’s a situation I commonly run into.  Usually, there is a tremendous amount of excitement right out of the gates about monitoring the launch of a new website, blog or campaign.  Great!  But, too often... (more)

Social Media: Justify Your Love With the Right ROI Approach

Social Media on Ulitzer For many folks active in Social Media, and even those that aren’t, inevitably you hear people ask about the ROI. Why are people spending time blogging, Tweeting, Facebooking when it’s just a fad that doesn’t help our business? And then earlier this week everyone was abuzz with news that Dell announced it has surpassed 3 million in sales from its Dell Outlet Twitter account. And the masses rejoiced - a tangible ROI number we can say came directly from Social Media activities. NOW our company MUST do this everyone started to think. But wait; is your compan... (more)

Don’t Just Create a Blog, Nurture It

So you’ve gone ahead and set up a blog for your company.  Or maybe you are just starting to think about it but aren’t sure what to do – or whether you should even have a blog.  No matter which of these camps you fall into, it’s critical to your success that you don’t just create a blog, you nurture it.  While an exhaustive list here could be a few hundred tactical points, these are the big keys that will help you to be more successful with your blog: 1). Start with a Strategy This sounds incredibly obvious but amazingly isn’t usually the case.  Most blogs fall down because ther... (more)