Recently, I've seen a lot of studies about the lack of success of small
businesses in social media. In one eMarketer article alone they reference not
one but two of them:
Small businesses are not hitting it off with social media, according to an
August 2009 study from Citibank. More than three-quarters of US
small-business executives surveyed did not find social networks helpful for
generating leads or expanding their business.
According to an online survey by Internet2Go and MerchantCircle, 45% of
small-business owners use Facebook to promote their business, and 46% have a
Twitter account. In total, 53% had created a social network profile.
The article goes on to speculate that the lack of time or manpower may be the
biggest impediment to success, but I think it runs m... (more)
Personal Branding on Ulitzer
As part of my normal procedure before meeting with a prospective partner, I
explore as many of the company's marketing vehicles as possible.
Sometimes that list is short - a website and a brochure. Sometimes that
list is longer - a website, brochure, blog, social media profiles, search
engine listings, executive LinkedIn profiles, etc.
Over the weekend I we... (more)
Admit it. You haven’t started working on your 2010 marketing plan.
Sure, you’ve thought about it and maybe you even built an outline. You
may have held a meeting or two to discuss. And your calendar for
2010…well, it’s already full of trade shows, weekly meetings with your
marketing team, scheduled promotional mailings, and perhaps even a few
webinars. Unfortunately, that’s not real... (more)
So you’re ready to redesign your website. Or maybe you’ve launched a
new business and are designing a new site from the ground up.
Congratulations, while this is going to take some effort and involvement on
your part — whether you work with an internal team or bring in a firm or
specialist as a partner — it’s going to be exciting, interesting, and
probably a chance for you to learn a l... (more)
In last week’s post, we discussed the first step in the creation and
execution of a lead generation program: establishing the right mindset.
This week, we’ll cover an equally important step: building your roster of
stakeholders in the lead generation program.
Unfortunately, it’s far too common that this step looks a lot like the
following within small or mid-sized organizations:
[VP Mar... (more)
Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.
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