Welcome!

Don't Outsource. Don't Insource. Right Source.

Mike Sweeney

Subscribe to Mike Sweeney: eMailAlertsEmail Alerts
Get Mike Sweeney via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Mike Sweeney

Social Media on Ulitzer At least two or three times week I am asked the question, “Do we really need to develop a social media strategy?  Can we really benefit from participating?”  70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way.  It occurred to me today, however, that I rarely document the occasions when I advise businesses to steer clear of social media.  After looking through some meeting notes, here are some common reasons for a business to stay away from social media: 1.  Your company and/or management team does not believe in social media. This is always a tough one to handle.  On the one hand, if everyone followed this rule then social media would be dead already, as most proponents start out as non-believers.  On the other hand, if you are supposed to be the champion of the... (more)

Fall Cleaning: Clean Up Your Online Brand

Personal Branding on Ulitzer As part of my normal procedure before meeting with a prospective partner, I explore as many of the company's marketing vehicles as possible. Sometimes that list is short - a website and a brochure.  Sometimes that list is longer - a website, brochure, blog, social media profiles, search engine listings, executive LinkedIn profiles, etc.   Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news.  The good news is that this company has clearly embraced the idea of expanding its footprint b... (more)

Prediction: Marketers Will Publish Lots of Lists in 2010

I used to love lists.  I am a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used to be somewhat unique, and kind of freaky types.  Now, everyone makes lists.  People Magazine publishes the Most Beautiful People list.  ESPN publishes the Top Athletes of the Century list.  Less known publishers distribute some really fascinating material, like the 50 Best SEO Blog Posts of 2009 or the Top 10 Most Important Tweets of 2009. I am taking a stance against lists, if only for about one week.  My ... (more)

The Top Five Objections to Corporate Blogging - and How to Overcome Them

So we talk about blogging a lot around here.  And why not - I mean after all Marketing Trenches IS a blog so it does make a whole lot of sense.  We’ve also found that our blog is one of the best, and probably THE best, tools for our business. Yet despite that ringing endorsement, and all the reasons that companies, organizations and individuals blog, all too often we still run into the same most common objections to blogging.  So, I thought rather than listing all the reasons you should blog, many of which we have covered before, I would set about answering these 5 most common o... (more)

This Is Why You Pay Your Marketing Leadership the Big Bucks

We live in a business world, and in particular a marketing world, that is dominated by what lots of people call “solutions”.  Software solutions.  Automation solutions.  Content management solutions.  Social media solutions.  You name it, and someone, somewhere is peddling the latest solution to fill the needs of the enterprise space, the small business space, the startup space, or perhaps the going out of business soon space. Can you tell I am not a big fan of the word solutions? Marketing has not become any easier over the last 15 years.  That’s right.  I’d argue that marketing... (more)