So you got yourself involved with a startup company. It may have happened
by circumstance or by choice. You're either a founder or one of the first
employees. You either envision your concept as a potential single to be
flipped in 3-4 years, or a grand slam that will allow you to socialize with
the likes of Brin, Bezos and Cuban.
Awesome. We all love a good startup story.
Unless you've got an inherently viral concept on your hands (and by the way,
keep in mind that there have only been about 5 inherently viral products
introduced over the past 5-7 years), you're going to need to put a
significant emphasis on marketing. I wrote an earlier post about the
necessity of bringing marketing expertise to your internal/external team, but
this post isn't designed to belabor that point.
You're going to need to do certain things during your first 90 days to
survive and s... (more)
Web 2.0 Journal
Whenever a conversation starts around the topic of social media, inevitably I
find a number of people that immediately question the value and want to see
some ROI numbers before getting involved. We’ve talked about both sides of
this discussion before in many posts, most notably Businesses: Stay Away From
Social Media If You Meet The Following Criteria and Social Media: Justify
Your Love With the Right ROI Approach.
Just today I came across this research in B to B magazine, which seems to
once again prove some value to social media activity, particular as it
Lazy. Entitled. Disloyal. Coddled. Arrogant. Sloppy.
Does this sound like the type of person you’d want to hire? Me neither.
Call them stereotypes or misperceptions, but if you’re curious about why
members of Generation Y, or millennials, are often described using these
terms, look no further than the job trail.
Oh no, here comes another cranky post from a baby boomer, bemoaning how our
future leaders can only be described as slackers … and that’s on a good
Hold there. First, I am part of Generation X, the tweener generation between
the baby boomers and millennials. I like t... (more)
A colleague of mine often says “Your website should be as good as your best
salesperson” – which for many organizations is easier said than done.
Those of you who read this blog regularly know we always advocate looking at
your overall marketing strategy, your web marketing strategy as a set of
that, and your website itself as a piece of that.
In addition to looking at the big picture, sometimes it helps to slice off a
few clear and actionable improvements you can take. Some organizations have
never done all 3 of the steps outlined below, while for others this is a
chance to g... (more)
We’ve written on this blog previously about the importance of content and
how writing is often undervalued, whether for a press release, website,
social media, email or really anything else. Just as important as having
the right content and writing well is having the right tone.
People connect with – and buy from – people, or at least the brand’s
personality. Make sure your approach to your content represents your
company’s personality. If you are a creative services company and a bit
irreverent, your tone should reflect that. At the same time, you probably
don’t want your m... (more)